Green Washing...Be Very CarefulCal Pasvogel
April 1, 2009 — 381 views
Green Washing (verb): the dissemination of misleading information and/or concealment of corner cutting during the construction of a sustainable building.
As the momentum to construct more sustainable green buildings grows, many building owners are embracing LEED® elements such as sustainable land use, energy efficiency, green materials, recycling and indoor environmental quality. While nearly all building owners desire these elemnets, most are not willing to pay for the costs associated with LEED® certification.